Elements and Performance Criteria
- Research type to develop design solutions
- Assess the ways in which type impacts on visual communication through historical and contemporary research
- Research and evaluate the range of detailed factors that impact on the successful use of typography
- Explore relationships between typographic form and related imagery across electronic and traditional formats
- Analyse own approach to typography in the context of research
- Explore creative and complex applications of type
- Explore and extend the potential of typography in own design practice
- Investigate the ways that typography influences meaning at a detailed level
- Analyse the interactions between text and other visual components in complex bodies of information
- Experiment with the expressive potential of type
- Evaluate typography in the context of current and emerging technologies in design practice
- Evolve typography expertise in professional practice
- Apply a highly developed command of typography to the needs of complex design projects
- Work effectively with complex, varied and large amounts of type
- Control typography hierarchy and systems within complex applications
- Create specialised type to meet particular design needs, including dynamic and sculptural type
- Develop typography for 2-D, 3-D and virtual applications
- Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design